Did you know that the influencer marketing sector is set to be worth a whopping $15 billion by 2022? That is an increase of $8 billion since 2019.
Of course, this is hardly surprising when you think about how the average person spends up to two hours a day on social media and influencer marketing involves taking the popularity of social media stars and leveraging that popularity to promote brands and their products or services.
However, you may be shocked to discover that people are 10 times more likely to be influenced by a non-celebrity blogger than a celebrity one?
Sorry Kylie Jenner, but it’s the truth.
Furthermore, if you are thinking about turning to influencer marketing to grow your business in 2020 and beyond, you should know that Instagram is the leading influencer platform, with 78% of social influencers for brand collaboration worldwide having used this particular social media as their primary platform.
Interested to know how influencer marketing could help you and your business?
Keep reading to find out!
1. Increased Brand Awareness
One of the key factors in expanding your business is getting your brand out there and seen by not only as many people as possible, but by the right people. By aligning your brand with the right social media influencer, you will have a direct route to your niche audience which will ultimately drive sales.
Plus, you will greatly expand your overall reach and positioning in the online marketplace, meaning that social users will start to learn more about your brand, who you are, what you offer and what makes you different from your competitors.
By searching for the best influencer marketing agency in Chicago, you will be able to develop an effective influencer marketing strategy that involves aligning yourself with some of the world’s leading brands.
2. Enhanced Credibility
Customer trust in your brand is crucial if you want to not only retain current customers, but also attract new ones. Effective influencer marketing can help you create instant credibility around your business by providing authoritative recognition that is wholly trusted.
Put simply, when a celebrity, industry expert or well-known social media personality shares content about your brand, their followers will instantly start to build a relationship with your business that is both favorable and credible.
Furthermore, this recognition is even more effective in niche marketing where the influencer in question is seen as an authority in your particular industry or area of expertise.
3. Improved Innovation Credentials
Social media influencers are seen as trend-setters and their followers look to them for information on the hottest new products or services within their specific niche.
Therefore, if the right influencer promotes your product, it will instantly be seen as new and exciting. Furthermore, it can be seen as a product that their followers have ‘exclusive access’ to, resulting in a level of hype and enthusiasm that will quickly be shared across all social media platforms.
4. Enriched Content Strategy
If you are struggling to fulfil your own content strategy but want to remain consistent and relevant to your customers, then sharing influencer content can help you achieve this.
This can be effective when you have run out of content ideas or if you are looking for some high-quality content to publish on your social media pages.
However, it is important to remember that you too must provide valuable content that adds to the influencer’s social media presence to ensure that both parties are benefiting from the partnership.
5. Long-Term Advantages
Influencer marketing should be seen as a long-term strategy that needs to be nurtured in order to thrive, rather than a quick fix to boost sales. That being said, by taking the time to build strong relationships with the right social media influencers, you can experience unparalleled trust and commitment, resulting in the gradual expansion and increased success of your business.
