A lot is said about the millennial generation in the modern age. They’ve been branded as avocado-gobblers, snowflakes, grown-up teenagers and frivolous financial savers. But nonetheless, they’re a large band of the population that present a very different set of characteristics and values to the generations that came before them. If you can tap into their mindsets and tailor your products and services to them, you’ve got a large market share of this demographic open to you. As such, this article provides some tips about how you can successfully modernize in order to present your company favorably to Millennials across the world.
Understanding Issues
There’s nothing more embarrassing than watching a brand ‘fail’ at engaging with the Millennial audience. One must remember that this audience is digitally native and has been on social media for the majority of their lives. They’re keenly aware of trends, they keep up with the news and they’re largely behind some of the biggest social movements of our day. Make sure that your engagement with the issues that young people care about is done sensitively, and with an air of friendly involvement – it’s usually best to hire a Millennial to manage social media in order to strike the right tone.
Staff and Attitudes
Speaking of hiring a Millennial – why not hire more? One of the biggest stumbling blocks to the modernization of business is that those in power in the company are often in the second half of their lives, and board members and executives are quite often three-times older than some low-level staff! If you really want to modernize your business, your HR department and hiring process will have a large part to play in the transformation of your business for 2020 and beyond. An equal hiring policy which enables women and minorities to rise through the ranks will also help to boost your business’ performance.
Curating UX and CX
Where UX is user experience, CX is customer experience. Both of these terms concern the interpretation of your brand, your website and your service by your target consumers. Catering towards Millennials should certainly be about boosting their UX and CX. This process must always begin with some feedback, for example, data you can draw insights from to show you where and how to develop the customer experience on your website. This service can be provided quickly by the experts at happy-or-not.com, who will provide you with smart insights into how your brand is perceived by Millennials and other demographics.
Be Eco-Friendly
By far the demographic most interested in climate change – and the issues that are arising from it – are the Millennials. While their standards of living have dropped in most OECD countries, they’re willing to take further steps in order to save the planet, including eating less meat and flying less frequently. Engage with your customers on this issue and show what you’re doing to make the world a cleaner and greener place, in order to connect more with Millennials.
These four tips should help your company target and secure portions of the Millennial market in 2020 and beyond.
