When operating a store or several stores, signage and the physical placement of the products you sell can have a massive impact on your sales revenue. Some consumers may be aware of product positioning to prompt impulse purchases, putting profit making items on the route to a cash register to get an added sale from them. But there are many other ways to maximize a store’s floor space to get the most dollars per square foot, and there is help available to get the same returns across multiple stores. Here is a quick guide to getting the most from your in-store product displays.
Give Them a Sign
Many stores make the mistake of only using in-store signage to draw attention to special offers or promotions, but good use of a sign is to give a customer inspiration that requires your products to fulfill. A simple example of this would be in a supermarket, where pictures of a cooked meal may be used to prompt customers into buying the ingredients to make something similar themselves. How many times have you spent more money at the supermarket than you intended, coming home having planned a whole meal while pushing your cart down the aisles? It is an incredibly effective marketing and very subtle.
Show Some Style
Having a style or theme across your store helps to unify all the products you sell under your brand. This can be an effective way to create an atmosphere at your store and a brand image for your customers to identify with. When your business operates multiple stores, you can use the same themes and styles across all your outlets to further define your brand. Keeping unified product displays across many stores can be difficult to achieve, as even with detailed instruction your store managers may still not be able to put a floorplan into place to your standards. Using software to ensure merchandising compliance can help a company of any size ensures effective and regimented product displays and in-store marketing across many stores or departments.
Tell a Story
If you arrange products in a way that tells your customers a story, it can often prompt spontaneous purchases much like the signage in a supermarket. Hardware stores use this method to great effect by placing items in a line, for customers to see and get inspiration for purchases. In summer months, people will often work on their yard, so a hardware store might have wood tools on a center aisle space, followed by wood treatments and brushes, and then fence paneling with the required screws and nails. As a customer walks past them in the store it tells them a story, a story about how they could remodel their fencing in the yard. Product displays like this can be very profitable.
Using some clever product placement and signage can increase your revenues across all your stores or departments and give your business an identity with consumers.
