Monetizing a WordPress blog is relatively easy. After installing the WordPress platform with a optimized theme of your choice, you simply have to write great content and insert some advertising widgets. At this point, most people can monetize a blog in a very short time. However, the earnings are likely to be very little to none at all. Once you establish your blog and attract some decent traffic, website owners can take several steps to improve their monetization. Today, we’ll show you some of the most effective ways to improve how to monetize your WordPress blog.
Write Relevant Content
First and foremost, every quality blog must have relevant content. Advertisers want to find publishers that will relate to their industry. For this reason, many product-oriented blogs tend to receive higher expected revenue per thousand impressions (RPM). If you write highly relevant content, your blog will attract a specific audience that would be interested in clicking on more ads. This will help ad platforms service the right type of adds to increase your earnings. Undoubtedly, relevant content will attract higher quality visitors and advertisers to improve your monetization strategy.
Test Ad Block Placements
Next, the placement of your ad blocks can make a huge difference in your RPM. Since different locations on blog pages receive varying amounts of attention, your ads will perform better in certain areas. Typically, ad placements above the fold or just below the first paragraph can receive higher click through rates. Make sure that you balance the ads above and below the fold as this can have an impact on your organic search traffic. Depending on the layout of your site, placing ads further to the left of the page can also increase visibility and click through rates. Of course, as more people are seeing and clicking on the ads, your monetization improves as well.
Make The Sidebar Sticky
Additionally, a sticky sidebar could improve your blog’s monetization. While testing out ad placements, you might notice that the blog sidebar is one of the best places for ad blocks. A sticky sidebar take this placement one step further. When users scroll down, the widget block stays on the page. You will see this tactic used by some of the best WordPress blogs online. Thus, the ad block receives much more attention from the visitor. This advanced tactic will lead to more clicks and revenues for your blog. Just make sure that the ad network that you join allows publishers to use sticky widgets. While some networks have restrictions, others embrace it and recommend it to increase your earnings. A sticky ad block can give a direct boost to your blogs monetization numbers.
Optimize Your Website Speed
Running on WordPress, the speed of your website can strongly impact the site’s monetization. When your blog is loading fast, visitors are more likely to visit multiple pages. In order to speed up your WordPress blog, you should upgrade your hosting and page caching. For example, did you know that WordPress hosting packages offer faster speeds with server level caching? These features will lead to faster load times and more pageviews. Needless to say, as your pageviews increase, your revenues will grow as well. If you want to improve your site’s monetization, decreasing load times is an effective strategy to implement.
Change Your Content Font Size
Additionally, the font size of your content could help your blog’s monetization. If the ad units have very small text compared to your regular content, they have a lower chance of getting noticed. Meanwhile, a slightly larger ad text will jump out to the visitor and catch their attention. This design adjustment will place a slight emphasis on looking at the ad blocks on your website. Again, you can test different ad font sizes to see which one performs best. For the most part, you should be able to find a font size that works for your visitors to read content easily while noticing ad blocks.
If you would like to monetize your WordPress blog more effectively, it can take some tweaking and testing. However, you must start with the most important aspect, quality content. A relevant quality site will always outperform low quality sites. Secondly, you should test the best combination of ad placements, font sizes and sticky sidebar widgets. More so, you can improve you site load times to increase pageviews and click through rates. Using these tips, WordPress blog owners can improve how they earn money from their sites.
