Building your own website is a satisfying experience. However, after such a labor of love, it can be very disheartening if you aren’t bringing in the kind of traffic that you were hoping for. If you are struggling to formulate effective strategies for increasing traffic to your website, here are the best places to begin.
Build Your SEO
Search engine optimization (SEO) is an essential component of contemporary web design. Put simply, your SEO score will determine how prominently your website is listed in search results rankings for relevant terms.
Needless to say, you want your SEO score to be as high as possible in order to increase your chances of being noticed in search results. There are a number of different factors which determine your SEO score, some of these are things that you are able to work on and build up yourself. However, part of the calculation that goes into determining your SEO score is how many times other, reputable, websites link back to your own.
The better the content you produce, the more traffic you will generate. As more traffic comes to your website, you will receive more link backs, and your SEO score will grow even faster.
Look for Affiliate Opportunities
Partnering up with other websites for your mutual benefit is an excellent way of generating more interest in your website. Try and find a website that caters to a similar audience to you, but who offers slightly different content. Ideally, you want to find a website that appeals to the same audience as you, but in a slightly different way. You don’t want to partner with a website you will be in direct competition with, or whose audience have no relevance to your own.
For example, if your website is a beauty website, but your content is exclusively about one aspect of beauty, such as hair or makeup, partnering with a website like Design Authority, who cover the same type of topics but in a different way, would be a wise idea.
Adopt the List Format
Adopting the list format means giving your articles titles that, like this article, are given in the format of “X Beauty Tips for Frugal Women”. By leading with a number in the title, many website owners discover that this simple change results in a dramatic increase in the amount of traffic they receive.
Write with Passion
It should go without saying, but it is worth reiterating nonetheless, the better you write, the more people will want to read, and share, your stuff. Writing about subjects that you feel a genuine passion for goes a long way to making your writing effortlessly engaging for a reader.
Vary Your Content
Just as important as drawing new traffic to your website, you also want to make sure to retain your existing user base. If you allow your content to become stale, and don’t introduce any variety, visitors will eventually simply stop coming to your website altogether. Branching out and adding new types of content doesn’t have to come at the expense of quality. Nor does your website have to lose or change its primary focus.
Generating more interest, and therefore traffic, for your website isn’t as difficult as many people think. The key to generating enthusiasm and interest for your website lies in not being afraid of change or experimentation.
