The rise of social media, changing rules and regulations, not to mention shifts in international laws can all make it perilously difficult to protect your brand if you are trying to grow your business. For any budding business owner or entrepreneur, it can be difficult to protect and improve your brand identity in a marketplace where you risk plagiarism and even have your ideas stolen outright. However, there is no reason why you should admit defeat, just because you have come up with an issue. If you are savvy and smart, you can make sure that you protect your brand and make the most of a bad situation, even if you feel like your business has reached a dead end.
Get social
If you have been a victim of plagiarism, or even another firm stealing one of your product names outright, then make sure you make the most of a bad situation and head to social media to broadcast your experience. If you already have several thousand followers, this is the ideal tool to raise awareness. Not to mention you can tag the offending company and plan your posts on a daily or even hourly basis so that you increase coverage. Using social media channels, such as Instagram, is the main channel that many companies use to promote their products and services. So, if you are a victim of plagiarism, then it is time to play your offender at his or her own game and launch a carefully planned response on social media pages to ensure maximum coverage.
Use trademarks
If you are trying to secure and establish your brand, then trademarks are the ideal tool to ensure that you can keep your goods separate from those of rival sellers or companies. Consider large brands that you may consume at home, such as Nike, Coca-Cola and even Mars; they are all known for their trademarked logos. Logos, nametags and even packaging can all be trademarked, so it is important to check that your brand meets with certain qualifications before you can go ahead. Companies such as iGerent provide expert advice for firms that require trademarks USA. So, be sure to consider this option if you are trying to grow your brand.
Keep it relevant
If you are looking to protect your brand, then make sure you pay extra care when it comes to planning your next advertising campaign. In today’s increasingly polarized society, marketers need to remain relevant by tapping into current social culture and trends. However, there is a flipside to this, as if you do not plan your campaign carefully, then you could find yourself in a brand media storm. So, consider your next media campaign proposal extra carefully.
If you are trying to protect and promote your brand, then you need to make sure that you use social media effectively to boost brand awareness and shout out if you have been a victim of plagiarism. Make sure that you consider using trademarks to protect product names and logos. Finally, keep your campaigns relevant and follow current social culture and trends, to ensure that your brand presence can grow.
