One way to get customers talking about you is to put a little pep in their step. You have to make them think they can’t live without you. It’s your job to reach out and start the conversations. If they haven’t come, it’s because you’ve yet to put the right feelers out.
Put yourself in the shoes of your customers and think about what would make you want to learn more about a business. It’s challenging and the answers don’t always come easy. You have to prepare yourself and your team to work hard, and confirm you’re getting in touch with the right people. See these four ways to get your customers excited about your product.
Let Them Sample it
It’s always a good idea to put your product in the hands of your customers. Even if they’ve bought from you before, don’t assume they’re going to come running back. Hold contests or live demonstrations out in public so they can get their hands on it. This is a chance for you to network with your customers and ask for feedback. Doing this also allows you to interact with potential customers and draw them in for demonstrations and samples.
Have a Marketing Strategy
Consider hiring a digital marketing agency to help you with your SEO, web design, link building and content writing needs. You don’t have to do it all alone, but you do need a plan. Marketing is the perfect way to reach out and connect with your customers. Be smart and go about it the right way. A set plan ensures you’re in contact with the right people at the right time. This gives you the power to design a marketing strategy that speaks to your customer and causes them to want to find out more about you.
Make Sharing Easy
Get your customers excited and then make it easy for them to share their enthusiasm with their networks. Put social sharing icons on your blog and post sharable content to social media. People want to talk about what they find interesting and will choose to let the whole world know if you give them the opportunity. Create videos that evoke emotion and draw your customers into a story you’re telling. Make it easy to share and talk about your content and product.
Highlight the Benefits
Customers don’t always pay attention. They don’t know exactly what you’re selling and why by simply looking at it. Highlight the benefits and create a need for the product. Make the connection for the customer about why their life would be so much better if they just bought your merchandise. People are thrilled to learn about products that enhance their way of life and will want to tell their friends and family.
Conclusion
Your product will continue to sit there if you let it. Be proactive and create anticipation around what you’re selling. These are four ways to get your customers excited about your product.
